Won’t you join a new tradition? Today we speak of Black History Month and underprivileged children. It’s such a logical correlation. So much so, Donald Sterling is the self-proclaimed leader of this new fad. This is evident by a thoughtful ad in last Sunday’s Los Angeles Times. Sterling, the owner of the Los Angeles Clippers, took out a full-page ad celebrating Black History Month and will admit 1,000 underprivileged children for free to a Clippers game.
Um…what?
Black History month is in February. It’s been celebrated in February for the last 35 years. What’s more, the ad insinuates that underprivileged children are of a particular race. Why is there even a connection between underprivileged children and Black History Month? What happens if a white kid comes to Staples Center and is “underprivileged?” I can see it now: “Sorry, little girl, your shoes are not ripped enough for admission.” The context of the matter is serious. The conduct in which it was used is laughable. How does this get through? I heard on the radio -- based on pure speculation alone -- it occurs when Sterling abuses his power on the newspaper. He probably knows people on the inside and guaranteed immunity. He attempted a feel-good act to appeal to the masses. What he got was a racial howler. Let’s think about what we’re celebrating before taking out an ad for all to see. Sterling is so compassionate that he celebrates Black History Month in March and Women's History Month in April.
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